About The Brand Sisters-in-law by marriage, friends by choice, Veronica Swanson Beard and Veronica Miele Beard are the designers behind their eponymous brand, Veronica Beard. Inspired by a yearning for clothes you can live in and the ease of menswear, Veronica Beard started with the goal of creating a functional, stylish uniform for women defined by classic jackets, versatile tops, and ultra-flattering jeans. Launched in 2010 with its now-iconic Dickey jacket, and growing its collection